Launch of a watch collection

Launch a watch collection

The Project 

A renowned car brand wanted to launch a watch collection with different models within one style.

The Objective

They were looking for a sporty yet classic and elegant watch line for men to sell at their showrooms.

The Result

Watch Branding presented three models from the Premium collection with the same ‘ look & feel’ but with different features and straps. The one with the rally strap is a real best seller, many re-orders have been placed.

Specifications (from left to right)

Reference No.1
Dial:
Strap:
Case:
Case back:
Glass:
Water-resistant:
Movement:
Functions:
Case diameter:
white including car brand company logo by padprinting
smooth genuine cognac coloured leather
stainless steel 316L
logo and special text by laser engraving
hardened mineral crystal
up to 50 meters | 5 ATM
high quality quartz from Miyota (CITIZEN)
hours and minutes
Ø 40mm
Reference No.2
Dial:
Strap:
Case:
Case back:
Glass:
Water-resistant:
Movement:
Functions:
Case diameter:
User manual:
black including car brand company logo by padprinting
genuine padded mocca coloured leather with crocodile grain
stainless steel 316L
logo and special text by laser engraving
domed hardened mineral crystal
up to 50 meters | 5 ATM
high quality chronograph quartz from Miyota (CITIZEN)
hours, minutes, seconds, chronograph and date indication
Ø 41mm
DE and UK
Reference No.3
Dial:
Strap:
Case:
Case back:
Glass:
Water-resistant:
Movement:
Functions:
Case diameter:
User manual:
silver including aviation company logo by padprinting
black racing (three holes) genuine padded leather
stainless steel 316L
logo and special text by laser engraving
domed hardened mineral crystal
up to 50 meters | 5 ATM
high quality chronograph quartz from Miyota (CITIZEN)
hours, minutes, seconds, chronograph, date indication and tachymeter
Ø 45.5mm
DE and UK